EXHIBITIONS    PETRA SVOBODA: The Commodification of Imagination Series

28.05.12 to 23.06.12

The concept of The Commodification of Imagination relates to the often held desire to consume and enjoy foreign products and ideas. It can also pertain to the adaptation of foreign technology and practices. These whimsical sculptures are constructed with recognisable objects, cast and re-assembled in unnatural positions. Branches from trees are used as legs, moulded building blocks are cast and rearranged to form bodies, and factory figurine moulds are appropriated and reinvigorated, as a result triggering historical as well as personal connections.


My practice explores the rising popularity of Anime, Manga (comics), designer toys, and computer games, and how they propel a powerful merchandising machine which generates superfluous amounts of objects often marketed as "collectable". The inflatable form is presented as a metaphor for the superficial lightness of commercial merchandising. The transformed inflatable object also situates itself firmly in the realm of illusion and chimera, connecting itself with the fantasy genre of computer games, animation, and film. There is not only an allusion to play throughout the installation, but also a play on the senses through the apparent metamorphosis of the original plastic objects.

 

www.petrasvobodaceramics.com

 

The Commodification of Imagination Series by

The Commodification of Imagination Series  2012

The Commodification of Imagination Series by

The Commodification of Imagination Series  2012

The Commodification of Imagination Series by

The Commodification of Imagination Series  2012

Back to Top